Meet Rawley Macias, Head Rouleur at ROULEUR Brewing Company

We had the opportunity to attend the ROULEUR Brewing Company Grand Opening on Saturday April 8th, 2017. ROULEUR is one of the two breweries to open in the Brewery Igniter space in Carlsbad, CA. Walking into their tasting room, it is clear that besides being passionate about beer, they are passionate about bikes!

We grabbed some beers and chatted with Rawley Macias, who is the Head Rouleur. What does that mean? Not only is he the Owner, but he is also the Head Brewer! After spending some time chatting with him, his love and passion for beer was evident.

He’s been brewing beer for his family events for years and his two kids even have beer styles for middle names! If that doesn’t already make your heart melt, Rawley even has a running list of how many unique breweries his kids have been to with him. A few of his closest family members were in attendance to support the opening and his dream. It was clear how proud they were of him, and how much they love his beers!

Learn more about Rawley, who he would love to collaborate with, and what his plans for the future of ROULEUR are in his interview below.

Tell us a little about yourself.

This would take a while to answer, but the short of it goes like this: I left my mechanical engineering job to start a brewery of my own.

I earned a bachelor’s degree in mechanical engineering in 2008 and began working in the aerospace industry upon graduation. I loved it. I’m a process driven individual. I like to answer the “why’s” of the world; a curious man, you may say. And I like beer. Add it all up and I was the perfect candidate for homebrewing, which I began to do 12 years ago. I always dreamed of having a brewery of my own one day. And about 15 months ago, I decided to make it happen.  So here I am, owner and head brewer of Rouleur Brewing Company. I’m also, as you can see in the tasting room, an avid cyclist.  I ride on two local teams and consider cycling a vital part of my life.

How did you become a part of the craft beer industry? How long have you been a professional brewer?

Funny question, I have been a professional brewer for approximately two months. The beers you tasted on Saturday were the first beers I ever brewed as a professional. All my previous brews were when I was a homebrewer.  In addition, I am a certified beer judge and have participated in homebrew level competitions in the past.

What’s your favorite part of the job?

There are several favorites, but overall, I am happy that I am working for myself, brewing and serving the beers I want to make. I am the founder, owner, and brewer at Rouleur. And I’m also the HR guy, finance guy, and beertender. It’s both very challenging and very rewarding starting your own business. Also, I love seeing customers enjoy the beer I brewed. It’s an amazing experience.

If you could make any style of beer with any flavors you wanted, what would it be and why?

I’m doing that now. Honestly, I prefer beer that has a classic American grain and hop bill, yet utilize a variety of Belgian yeast. I appreciate the character induced by Belgian yeast and like to “blend” styles. I’m selfish, when it comes to brewing, and like to brew the beers that I like to drink.

Congratulations on your Grand Opening! What’s your favorite memory of starting Rouleur Brewing Company? Favorite beer you’ve worked on?

The last year, and especially the last two months, has been a whirlwind. As the single owner, I was doing many of the start-up tasks myself: building out the tasting room finishes, brewing and packaging the beer, and all of the finances and compliance. Thankfully I have a very supportive family and set of friends who were more than willing to help me out. Looking back, the whole start-up time is a complete blur, but it will forever live in my memory. As for a favorite of my beers? The Soloist. It’s a Belgian Golden Strong. And you’re not going to find many in San Diego. I’m super happy with the way it turned out. Plus it boasts an 8.8% ABV.

What does the future look like for Rouleur Brewing Company? Anything exciting you can share?

This is a tough question to answer. Did I mention I’m process driven? Per our plan, I’ll be focusing on getting Rouleur Brewing beer in local North County bars and restaurants, but I have a feeling that a satellite tasting room is in our future, too. Most likely in San Diego county along the coast.

If you could collaborate with any other brewer or brewery, who would it be and why?

There are so many that I enjoy and would love to collaborate with, but at the top of the list is Burgeon Beer Company in Carlsbad. I really want to brew with their crew. They make terrific beer and collaborating with them on a Carlsbad beer would be fantastic.

What advice would you give to those who are looking to become a Brewer?

Brew a lot. Take detailed notes. Change one thing at a time between batches. And, of course, share your beer with people to get feedback! And listen to the feedback.

Why did you choose the name Rouleur Brewing Company?

I am an avid cyclist and the word Rouleur is a French word given to a cyclist who is considered an “all-arounder.”  Rather than specialize in one aspect or discipline of cycling, Rouleurs are able to excel at many or all parts of cycling and can serve in any role for their team. This is what I plan to do in the world of brewing: excel at all areas of brewing and styles.

To learn more about Rouleur Brewing Company please visit their:


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